In the first chapter, Sinek described that we often make assumptions about the world around us regarding incomplete or false information. We sometimes make decisions based on what we think we know, but do we really know why or do we just assume that we know? “This is important because…

Background First of all, Shazam is an application owned by Apple Inc. The application can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. The original developer of the app, Shazam Entertainment Limited was founded in 1999 by Chris Barton…